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Unitech

About Unitech
The Rs.1600 crore Unitech Group is one of the major township planning and real estate development companies in India. It has an impressive mélange of heavy construction, leisure and entertainment projects, hospitality business and development of mini cities/townships construction of residential and commercial complexes, including shopping malls and various types of dwelling units. Unitech commands strong brand equity as also a pan India presence with focus on residential development - the most profitable real estate segment.
 
Its business operations comprise Real Estate Consultancy and Management Fee for turnkey operations. It is unmatched in overseeing project execution, marketing of real estate ventures for associate and joint ventures. Construction activities include construction of highways, roads, powerhouses, transmission lines, refineries, hotels, hospitals and various types of other buildings/structures in India and abroad.

It wriggled out of the shadows of real estate giants like DLF to gradually assert itself in the real estate market of the National Capital Region. Today, Unitech Ltd, ranks amongst the top 50 Real Estate companies of the world.

Unitech has more than 100 residential projects, 50 commercial properties as well as many flyovers, highways, airports, schools, hotels and transmission lines to its credit. The company at present is in the process of building quite a few retail and entertainment projects.

Unitech’s expertise in infrastructure development is well recognized and can be discerned in its development of residential townships, which are completely self-sustained.  Its involvement in design, planning, construction and marketing of real estate in the NCR region has led to some edifices

Unitech Ltd also has quite a robust presence in commercial spaces, hotels, amusement parks, infrastructure development, and construction of thermal power plants, transmission lines, highways, flyovers, industrial facilities, steel plants, and overseas turnkey projects.

Unitech Group is the largest listed real estate company in India with a market capitalization of USD 2 billion. The company has an important list of clients, a virtual who’s who of Indian and multinational industry. Gillette, HP, General Motors, EDS, Asahi India Glass, ICI, Exxon Mobil, Reebok, Osram, UT Starcom, Remfry and Sagar, PI Industries, Fidelity Investments, Churchill India, Convergys, Keane, Hewitt, Vertex, Evalueserve, UOP India, Greenfield Online, Royal Bank of Scotland and many others figure in it.

With a vision that realizes itself in self-sustained, modern cities with hi-tech infrastructure, top-of-line work places and designer residences, Unitech Ltd has built 30 million sq. ft of residential townships.

The Story Behind Unitech
Earlier known as United Technical Services, Unitech Limited was established in 1972 by a group of engineers, initially as a consultancy firm for soil and foundation engineering. Seeing the limited scope of this field, it diversified into construction. In 1978, with the oil boom in the Middle East, Unitech ventured into Iraq and Libya.

In 1986, it set its eyes on the real estate business in Gurgaon, since the land development in Delhi was under the public sector and development was immensely slow. There was a large demand for housing in Gurgaon and very timely Unitech launched its first residential project in Gurgaon-South City-1. There has been no looking back since.

The key elements of its business strategy are:

Unitech has a reputation for quality orientation and timely completion of projects in all segments of real estate development.

  • Focus on residential development (the most profitable segment) and outright selling of developed non-residential properties(the most capital intensive segment)
  • To build whole communities across India
  • Effective utilization of capital for rapidly growing its pan- India land bank of 14,211 acres

Strengths

  • Unitech has emerged as the brand with a professional value system, as it believes in building relationships.
  • Unique understanding of the local economies, industries, and cultures.
  • Customer focus, corporate integrity and sensitivity to environmental issues.
  • Strong motivation to accept impossible challenges like converting barren spaces into environment-friendly human habitation.
  • The company's enviable track record proves its ability to deliver.

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